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Solution Accelerator

Measure ad effectiveness with sales forecasting and attribution

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Increase ad revenue by focusing on the best-performing channels

 

Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.

Read the full write-up

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Benefits and business value

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Leverage fine-grained insights

Forecast ad impressions to sales for daily-level or even segment-level insights via real-time dashboards to pinpoint the right channels
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Boost marketing ROI

Allocate budgets effectively to get the most out of marketing dollars
Users

Optimize your media mix

Easily understand which ads and programs resonate most with customer segments

Reference Architecture

Data used
Sales data. Batch and streaming ad metrics like impressions, clicks, etc.
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Resources

Case study

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Webinar

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Blog

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Deliver AI innovation faster with Solution Accelerators for popular industry use cases. See our full library of solutions

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