Skip to main content

Solution Accelerator

How to build: Customer segmentation for personalization

customer-segmentation-header-image

Segment your customers for better targeting

Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers. Read the full write-up

Benefits and business value

icon-orange-SIEM

Know which customers to target

Identify target customer groups and what to offer them
icon-orange-Scale-Model-Fine-Grain

Personalize at scale

Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences
icon-orange-Collaborative

Collaborate and share

Segmentation data is used by product, marketing and other teams, and the Databricks Lakehouse Platform is built for flexible collaboration

Reference Architecture

customer-segmentation-Diagram-1660758008

Deliver AI innovation faster with Solution Accelerators for popular industry use cases. See our full library of solutions

Ready to get started?